Comic Shop Spotlight: Collectors Comics Inc
Jun 23, 2017
Click to see larger image.
Collectors Comics Inc in Port Saint Lucie, Florida.
OWNER: Keith Mallow
MANAGER: Joe Vandegrifft, II
NUMBER OF LOCATIONS: 1
NUMBER OF EMPLOYEES: 5
YEAR OPENED: 2005
STORE SIZE (square feet): 1,500
Favorite Recent Comic Book: Avengers .1 series
How was your Halloween ComicFest event? Great costume contest(s) (different age groups). Gave multiple prizes for each age group.
What has been your best promotion or event? Every Free Comic Book Day or Christmas Stocking raffle
What recent changes have you made in the store? Constantly changing displays, sales, responding to customer suggestions
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general?
- Upgrading our website and e-mail blast (in progress)
- Expanding charity programs (in progress)
- Hold school events/giveaways
- Toys for Tots drop-off site
- Convention (put on)
- Donate to local offices
- Heroes For Heroes
- Collectors Comics Cares
- Comics for “A”s
- Todd Everhart’s Food For Friends
- Prize Wheel
- E-mail deals
- Coupons + % off
- Costumed performers (princesses to host story time events for kids, for example)
- Signing events
- Cross promos
- Highlight local artists/authors
What are your plans for the near future? Raising $ and supplies for local teachers. Continuing ongoing programs.
How did you choose your store name? We like alliteration.
What superpower would you most like to have? Editor of Marvel Comics…
|Another view of the exterior of the shop
A large selection of back issues and more
Shelf of housewares and toys
View of the interior of the shop
Monica and owner Keith Mallow posing with Captain America
A corner devoted to Star Wars merchandise
Shelves filled with a variety of toys and action figures
Shelves filled with trade paperbacks
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