Richards Comics & Collectables (Greenville, SC)

Richard Morgan reports:

The event was a big success for Richards Comics & Collectables. I took over the store in February of this year and had to make an early gamble to promote the event as the past owners had not promoted the event in the past.

I ordered over a thousand of the free books, ran a couple of different commercials, also had a TV news group report on the event Friday Night before the event. I brought in Marcus Hamilton (current artist on the Dennis the Menace newspaper strip) as I wanted someone that would give good name recognition. I figured most folks had heard of Dennis the Menace. Since the event is geared to bringing in people not familiar with comics, I did not think having a comic artist/writer would be ideal. Marcus signed/sketched more in 3 hours than he has when attending regular conventions. The visitors, young and old, were thrilled to meet him and he was a big hit with drawing sketches for everyone.

We lost count, but had close to 400 people come into the store during the day. Sales were higher than any other day, since I took over the business. We handed out lots of books, handed out coupon good for a return visit.

All things said and done, I am looking forward to next years FCBD!